Star Image

Characteristic feature #1 - Boss / Business Man
Example - 'Skepta - BOSS'

How it is demonstrated or developed - Skeptas attire is very high class fashion/ office wear which is not something you expect to see worn by Skepta. But as the song is titled 'BOSS' and the lyrics illustrate their money motivations and business frame of mind through music and drugs, the suit is amplifying and developing another characteristic to his star image.

Characteristic feature #2 - Gangster / Gang banger

Example - 'Skepta - Look Out'

 

 

How it is demonstrated or developed - In this music video Skepta shows another side to him, as the song is about being a "gangster / gang banger". He is seen here surrounded by males on an estate in London where they are casually drinking and smoking. This characteristic of Skepta over time has faded away the more he came into the public eye. Since he signed to AATW/Universal he has made radio and TV-friendly music songs and videos where his star image is more about partying and having fun.

Characteristic feature #3 - Party boy
Example - 'Skepta - Bad Boy'

  

How it is demonstrated or developed - This 'party/pop' theme/image is developed through an abundance of songs that Skepta release post 2010 such as 'Amnesia' 'Sunglasses at night' and 'Bad Boy'. This was a positive move in order to expand his fan base whilst at the same time experimenting with a new style of music, and ultimately creating the star image we know him for at the present.