Investigation into how band/artist markets itself - Tinie Tempah

Tinie Tempah has made a name for himself across the globe over the last year due to his musical success but he has been heavily involved in some extra projects to help market himself and his brand.

Example 1. Lucozade Campaign

Tinie Tempah was chosen to be 1 of 7 stars to be the face of a limited edition Lucozade bottle. Along with the deal, his single "simply unstoppable" was used in their album campaign where Tinie and his band perform the song whilst advertising the drink.

Example 2. Disturbing London x MHI collaboration

Tinie Tempah began designing t-shirts for his independent label 'Disturbing London' to be sold at tours and on his website. As his Name got bigger, his taste in fashion grabbed the attention of sponsors like Ray-Ban, To-orist and D&G, and he revealed in an interview these brands had approached him for a clothing label collaboration with Disturbing London Clothing. Then in late 2011, 'MHI' a.k.a 'Maharishi' were first to snap him up and now Tinie Tempah's small independent clothing label is working alongside MHI to publish a expensive street style fashion boutique.