I have chosen to analyse Tinie Tempah's website as I am very familiar to the artist and the website as it is a great place to find exclusive news straight from 'the horses mouth' for example, twitter feeds and press.
This is what you see staright away when you enter the website. The first things that stand out are the large photos of the artist Tinie Tempah. Immediatly you become familiar with the webpage and it doesnt seem so alien, as Tinie Tempah uses photos to gage attention away from the text in order to entertain the audience, similarly to how magazines are equally shared by photos and text.
The menu offers a huge variety of options to cick on, as shown above. The words used are very simple, casual and clear to what that page offers. For example, fans of Tinie Tempah will know that he has his own brand of clothing called 'DISTURBING LONDON' which can be sold through the store or on another website. When you click on the store page, the colour theme changes and the page opens in a new tab. As the page discourses from the webpage, it leaves you with 2 tabs, therefore you have never left the home page, and it becomes easier for you to navigate elsewhere, for example on to the 'blog' page. The more pages you open, the more tabs, and the more the website takes over your web browser, the longer you stay on a website, the greater the appeal to return to it.
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