Our chosen artist Professor Green has a very instinctive high-pitched London accent of a White Male. So upon casting, our star had to be white, English, and be convincing as a rapper, which is why I took the role. Therefore by understanding the importance of Grain of Voice we had to make sure our performer looked as if it was his song, in fact in our feedback one person did ask "is this your song" as she believed the voice matched my face. In our video, their is also a different singer for the chorus, and this was Fraser and the same process applied to him.
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