Andrew Goodwin's theory
His theories of music video are as followed:
- Relationship between the lyrics and visuals
- Relationship between the music and visuals
- Iconography
- Close ups of artist
- Voyeurism
- Intertextual references
Andrew Goodwin is a key practitioner in music video/media. His analysis of music videos was revealed in his writing in 'Dancing in the distraction factory' '92. I will now analyse a music video in the style of Goodwin, and have chosen 'Big Sean ft. Kanye West - Marvin Gaye & Chardonnay'.
What is the relationship between the lyrics and visuals? (illustrate, contradict or amplify)
Illustrate: In this music video i believe the visuals predominantly illustrate the lyrics. The song contains alot of sexual innuendos aswell as partying/drinking. However the visuals are more tv-friendly and illustrate a softer but similar picture to what the lyrics are saying. As a substitute for bedroom scenes, and soft pornography, there are several girls dancing seductively in revealing attire. And the replacement for alcohol consumption and partying is the two artist rapping together, having fun in yet again, a more tv-friendly way.
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