Thursday 29 March 2012

Evaluation Question 2

How effective is the combination of your main product and ancillary texts?

We maintained star image across both our product and ancillary texts. Our Website was predominantly black with white writing. Our Digipack is in black and white where Noxious is wearing a black and white striped top. The brand logo is black graphic writing on a white canvas. And our music video was in outdoor locations on grey days, and indoors in a corner of a room with a dark shadow. All of these products have one theme running throughout which is the darkness and dullness in colour. All of our ancillary texts collaborated with the colour and mood of our video, so that the whole package can represent our artist correctly and according to lyrics. The lyrics are miserable and angry and their isn't much joy in the song which is titled 'Today I Cried'. Therefore the effect of the whole package for the audience will conform their expectations, that the digipack will have the same narcotic effect as it does when watching the single 'Today I Cried'. Another theme in our star image is that our artist Noxious is clearly from London and hangs around in urban areas. The locations such as the courtyard in Vauxhall suggested a typical grittiness and rawness to the rapper, which is typical of many of artist such as K-Koke and Benny Banks who base their Image around London's roughest estates. The iconography of London Eye and Big Ben in the background of our other shots in the video also inform the audience that the artist is based in London which supports why he sounds like a Londoner. And even in the digipack the brick wall background corresponds to the star image across the music video and other ancillary texts as it represents a toughness and urban vibe.

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