Intertextuality references in music videos are commonly used in music videos to create a familiarity with the video to the audience, using references to other media texts, and my example is 'Maroon 5 - Moves like Jagger'. Intertextuality is also one of Andrew Goodwin's theories of music video(more info on blog). It can be used a sign of respect, or in the opposite way, as a sign of mockery. In fact Eminem the US Rapper has often mocked other artist in his videos as his lyrics regularly attack fellow celebrities for humour purposes. In this video, the video uses archive footage of Mick Jagger at the beginning and throughout. The narrative suggests some sort of talent show where they impersonate the moves of Mick Jagger, hence the visuals illustrate the lyrics(Goodwin).
No comments:
Post a Comment