Friday, 30 March 2012

Problems faced when filming

1. Battery Life

When filming our original concept of a break up we called our actors to come and perform at my house, we had filmed 3 quarters of what we intended to do until suddenly the camera died. We were without a charger and had to immediately schedule when we could re-do the film, and none of us had the same days available, meaning the we had to use what we got or get rid of what we got.

2. Permissions

Me and Fraser arrived in Vauxhall to film in an sub-urban abandoned yard, little did we know that it was privately owned by a media company. We asked for permission to film but they were unable to give us access there and then which left us to chose somewhere else to film.

Thursday, 29 March 2012

Introduction to self and picture

Hi there bloggers! My name is Adam and welcome to my media blog. Im currently working on my music video for my a2 media, so take a look around and learn more about my works.

Audience response to music video

Unanimous Person #1

Editing - 8/9 out of 10
Sound - 8/9 out of 10
Camerawork - 8 out of 10
Synchronization of sound - 10 out of 10
Did it seem like a real MV? - 9 out of 10
Would you watch it all? - 9 out of 10

What was especially good about the music video?
The edits were to the beat, and at some point very fast and nice. The synchronization was perfect. The MV did make sense but the Truman Show cut-aways didn't have to be there, but I understood why they were used. It seemed like a genuine British rap video, it didn't need to be a Hollywood hip-hop style because it would've just been contradictory to the song and very unoriginal.


Would you watch it again?
Yes I would because every verse had a new location or mise-en-scene and it freshened up the video every time. The performances are also entertaining and appealing.


Did you notice any serious issues?
No, everything was perfectly edited.

Reason for choice of Artist




Our chosen artist Professor Green has a very instinctive high-pitched London accent of a White Male. So upon casting, our star had to be white, English, and be convincing as a rapper, which is why I took the role. Therefore by understanding the importance of Grain of Voice we had to make sure our performer looked as if it was his song, in fact in our feedback one person did ask "is this your song" as she believed the voice matched my face. In our video, their is also a different singer for the chorus, and this was Fraser and the same process applied to him.

Mindmap of Idea

Digipack

Digipack

Research

Formats of Digipacks -
  • 4 pack  including 1 front, 1 back, 2 inside sleeves
  • 6 pack including 1 front, 1 back, 4 inside sleeves(typically lyric sheets)
Conventions of Digipacks -
  • Book style paperboard or card stock outer binding
  • Plastic tray inside capable of holding a CD or DVD
  • Lightweight and Eco-friendly
Norms for Hip-Hop -
  • Race
  • Appreciation for Rap Music
  • Certain Fashion Style
  • Association to graffiti, skating or other urban activities
  • Being in a gang
Key artists in Hip-Hop and their Digipack style -

Lil Wayne - Carter III

Inside the cover are all photos of him rather than patterned or textual photos that are associated with his star image such as Rihannas digipack where she uses flowers for her inside sleeves
Planning

Photoshoot for digipack -







Final Digipack 4 peice -


Front





Back

Goodwin's theory

Andrew Goodwin wrote in 'Dancing in the Distraction Factory' (Routledge 1992) -

1.Music videos demonstrate genre charcteristics (e.g. stage performance in metal video, dance routine for a boy/girl band).

2.There is a relationship between lyrics and visuals (either illustrative, amplifying or contradicting.)

3.There is a relationship between music and visuals (either illustrative, amplifying or contradicting.)

4.The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work (a visual style)

5.There is frequently reference to notion of looking(screens with screens, telescopes, etc) and particularly voyeuristic treatment of the female body.

6.There is often intertextual reference (to films,TV, programmes, other music videos etc.)